WebQuest
Ethical and Social Responsibility of Advertising
Evaluation
Rubric
| # | Needs Work | Good | Strong | Exemplary | Score |
|---|---|---|---|---|---|
| Observable teamwork and collaboration | Completely divided responsibilities without working together to process, organize, or formulate argument. | Divided responsibilities, yet demonstrated some observable collaboration with partner while processing, organizing and formulating argument. | Some responsibility division, however exhibited strong collaboration during processing, organizing, and formulating argument. | Minimal responsibility division, instead worked on all areas together while processing, organizing, and formulating argument. | 25% |
| Observable constructive discussion with your partner | Did not engage in any observable discussion or visibly argued while accomplishing task. | Engaged in some good dialogue with each other, however, more positive discussion would have helped you complete assignment. | Exhibited very good dialogue, perhaps more discussion or more on-target discussion would have resulted in exemplary assignment success. | Excellent discussion and dialogue with partner, resulted in moving quickly through task and/or a high quality in-class product. | 25% |
| Written argument supporting your position and written with your client in mind | Written argument did not state or defend and argument and did not speak toward the client or have the client in mind. | Argument was minimally stated and defended, had the minimum or three sources. Lacked a clear message targeted toward client. | Argument was stated and defended with strong support from sources. Did a great job of speaking toward client. | Excellent job of stating, defending, and supporting argument. Used four or more sources to support argument. Excellent job of speaking toward the client. | 25% |
| Oral presentation defending your argument | Simply read from the written argument; minimal effort put into oral presentation. Did not treat audience as your client. | Oral presentation offered a partially stated and defended argument, read from argument but presented an opinion outside of merely reading paper aloud. Did well to speak to audience as client. | Did very well to state and defend argument, left out some helpful supporting information, some reading from written argument. Great job speaking to audience as client. | Oral presentation clearly stated the argument and defended it with supporting information with the language of the presentation aimed at the client. Zero or minimal reading from written argument. | 25% |
Total Score: 100% |
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